Black Friday 2025 at Sobeys: Early Deals and Delicious Discounts!

Black Friday 2025 is set to sweep across Canada on November 28, and savvy shoppers are already gearing up for the year's biggest shopping weekend. While the official date is still a couple of weeks away, Sobeys is giving Canadians an exciting head start with incredible early Black Friday deals. From November 13 to November 19, Sobeys is rolling out fantastic flyer specials this week, helping you stock your pantry and prepare for the holiday season with significant discounts this week in Canada. Get ready to load up on groceries and earn big with these limited-time deals! The countdown is on—once these offers are gone, they're gone, so don't miss out on these pre-Black Friday savings.

Scene+ Rewards: Earn Your Way to More Groceries

Sobeys is making your grocery budget stretch further with phenomenal Scene+ rewards throughout the promotion period. This is a standout feature for Black Friday 2025 Canada, especially for those looking to maximize savings on everyday essentials.

• Massive Scene+ Points Offer: Earn a share of 68,000 Scene+ points available in-store from November 13-19. This translates to over $680 toward your groceries! Keep an eye out for specific point-earning opportunities across the store to boost your Scene+ balance.
• True North Fresh Atlantic Salmon Fillet 800g – Get 1,000 Scene+ points (worth $10 for your groceries) when you buy one. Perfect for an elegant dinner!
• Johnsonville Breakfast, Dinner or Smoked Sausages (375-500g) – now $5.49 (save $4.00). An easy way to add flavour to any meal, these sausages are a family favourite.
• The Little Potato Company Potatoes – now $3.49 (save $1.00). Convenient and delicious for quick side dishes.
• Kraft Cheez Whiz 900g – now $7.99 (save $4.00). A classic pantry staple for snacks and recipes.
• Kraft Singles 410g or Processed Cheese 340g – now $4.97 (save $2.00). Ideal for sandwiches and melty cheese dishes.
• Dempster's Whole Wheat or White Bread 675g or Natural Selection Bagels 6's – now $3.49 (save $1.00). Essential for breakfast or lunch, grab these fresh baked goods.

Shop these limited-time savings before they disappear.

Fresh and Frozen for Festive Feasts

Whether you're planning everyday meals or getting ready for holiday entertaining, Sobeys has you covered with fresh and frozen protein options and convenient meal starters. These flyer specials this week are perfect for getting a head start on your Black Friday 2025 meal planning.

• Fresh Boneless Pork Loin Centre Cut Roast – Buy 1 Get 1 Free. An incredible deal to double up on your roasts, ideal for large gatherings or freezing for later.
• Sterling Silver Beef Rump Oven Roast – $11.99/lb. High-quality beef, perfect for a show-stopping holiday meal.
• Fresh Extra Lean Ground Beef – $7.99/lb. A versatile kitchen essential for everything from burgers to casseroles.
• Compliments Cooked Shrimp in Rings – now $12 (save $8). An effortless appetizer, ready to serve for any occasion.
• Compliments or Panache Chicken Wings, Meat Appetizers, Spring Rolls or Dumplings – Buy 2 Get 3rd Free. Stock up your freezer with these crowd-pleasing snacks and appetizers for upcoming get-togethers.
• Sobeys In-Store Pizzas – Get 800 Scene+ points when you buy 2. A quick and easy dinner solution.

Don't miss these amazing limited-time deals to fill your fridge and freezer.

Pantry Power-Ups & Everyday Essentials

From breakfast cereals to coffee and baking ingredients, Sobeys offers significant discounts this week in Canada on the items you use daily. These limited-time deals are a smart way to stock up and save.

• Kraft Philadelphia Dips – 2 for $9, or $4.99 each for members (save $2). Perfect for holiday parties or everyday snacking.
• Five Roses Flour 5kg or Robin Hood All Purpose Flour 5kg – $7.99 for members ($8.99 regular). Essential for all your holiday baking needs.
• Mott's Clamato or Ocean Spray Cocktail (various sizes) – 2 for $8. Great for mixed drinks or just a refreshing sip.
• Tropicana Drinks or Lemonade 1.5L – 2 for $7. Keep the family hydrated with these tasty beverages.
• Heinz Ketchup 1L or Mayonnaise 890mL – $7.99. Pantry staples at a great price.
• Heinz Beans 398mL – 4 for $5. A classic side dish for any meal.
• Earth's Own SoFresh Select Beverage 1.75L – $3.49. A dairy-free option for your morning coffee or cereal.
• Quaker Chewy or Dipps Granola Bars 5-8 ct – 2 for $4. Perfect for lunch boxes or on-the-go snacks.
• Knorr Sides 117-157g or Lipton Soup or Dip Mix 2 pk – 2 for $4. Quick and easy meal additions.
• Lindt Bagged Chocolate – $7.99. Indulge in some premium chocolate or pick up a gift for a loved one.
• General Mills Cereal (select varieties) or Nature Valley Granola Bars – $5.99. Start your day right with these breakfast favourites.
• Folgers Roast & Ground Coffee 642-920g – $16.99. Fuel your mornings with this trusted coffee brand.

Stock up on these must-have pantry items before they're gone!

Top Early Black Friday Picks at Sobeys

These are the standout limited-time deals you absolutely don't want to miss from Sobeys this week, perfect for getting a jump on Black Friday 2025 savings.

• Fresh Boneless Pork Loin Centre Cut Roast – Buy 1 Get 1 Free Why it's a great buy this season: This is an unbeatable deal for a premium cut of meat, offering incredible value for holiday entertaining or family dinners. Stock your freezer now!
• 68,000 Scene+ Points Available In-Store (Nov 13-19) Why it's a great buy this season: This massive point offering translates to over $680 in groceries, making your everyday shopping more rewarding and helping you save big leading up to Black Friday 2025 Canada.
• Compliments Cooked Shrimp in Rings – $12 (save $8) Perfect for early holiday shoppers: Pre-cooked and ready to serve, these shrimp are a fantastic and easy appetizer for any festive gathering, saving you time and money.

Plan Your Black Friday Shopping with My Deals 365

With Black Friday 2025 just around the corner, now is the perfect time to start planning your holiday shopping. My Deals 365 is your ultimate resource to explore all flyers and compare the best limited-time deals. Reinforce your shopping strategy and make sure you don't miss any of the discounts this week in Canada. Find every Black Friday 2025 flyer in one place and make your holiday shopping plan before the weekend rush. It’s all about convenience and getting the most out of your budget.

See all Black Friday 2025 deals in Canada and start saving today!