Sobeys' Festive Savings Event: Unwrap Holiday Deals December 4th - 25th!

Get ready, Canada! As the festive season approaches, Sobeys is rolling out incredible promotions to help you fill your carts and your hearts with holiday cheer. From December 4th to December 25th, Canadians can take advantage of significant savings across a wide range of products, making this the perfect time for seasonal shopping and finding the best Christmas deals. Whether you're planning your holiday feasts, searching for perfect Christmas gifts, or stocking up on household essentials, Sobeys has you covered with spectacular end-of-year promotions.

This year's flyer specials this week at Sobeys are packed with opportunities to save. Canadians are gearing up for a busy shopping period, and these limited-time deals are designed to ease the burden and add joy to your preparations. Don't miss out on these discounts this week in Canada; grab these deals before they're gone, as quantities are limited!

Bakery & Fresh Foods

For those preparing holiday meals or simply seeking fresh, quality ingredients, Sobeys offers fantastic savings.

• French or Italian Bread 450 g – Member Price: $1.99 (Save up to $1.00 with Scene+ card) Made with wholesome ingredients, perfect for any occasion.
• Fresh Boneless Whole Beef Brisket – Member Price: $6.88/kg (Save 25% without Scene+ card) A premium cut ideal for your festive gatherings. While quantities last.

Snacks & Pantry Staples

Stock up on your favourite treats and essential pantry items with these attractive member prices.

• OLD DUTCH Potato Chips 235 g or RIDGES 200 g – Members Save $1.50, Member Price: $2.49 (Save $1.30 without Scene+ card) Your go-to chips for holiday snacking.
• ROBIN HOOD All Purpose Flour 2 kg or varieties – $3.99 Essential for all your baking needs this holiday season.
• ROBIN HOOD Quick Cooking Oatmeal varieties – $3.99 A healthy start to busy holiday mornings.
• EAGLE BRAND Condensed Milk varieties – $3.49 Crucial for creating delicious holiday desserts.
• CARNATION Evaporated Milk varieties – $1.79 Another baking staple to ensure your recipes turn out perfectly.
• LAURA SECORD Pure Milk or Dark Chocolate 250 g – $3.99 (Get 100 Bonus Scene+ points) Indulge in the sweet taste of the season.

Health & Wellness

Prioritize your well-being during the busy holiday season with special offers on vitamins and supplements.

• JAMEISON Vitamins or Supplements select varieties – Member Price: 50% off (30% off without Scene+ card) Support your health with trusted brands. See in-store for details and select varieties.

Make it Homemade for the Holidays

This year, Sobeys is encouraging a handmade holiday spirit! When you spend $20 or more on Robin Hood, Eagle Brand, and Carnation products before taxes, you can get 500 bonus Scene+ points. This is a fantastic opportunity to save while crafting delicious holiday treats and decorating your home. It’s a perfect way to gather inspiration for the tree and create memorable Christmas gifts from scratch.

Top Christmas Picks at Sobeys

1. Fresh Boneless Whole Beef Brisket: A significant saving of 25% makes this a show-stopping centrepiece for your holiday dinner at an excellent price point.
2. JAMIESON Vitamins or Supplements: With a whopping 50% off for Scene+ members, this is the ideal time to stock up on wellness essentials to stay healthy throughout the holiday rush.
3. LAURA SECORD Chocolate: A sweet deal that also earns you bonus Scene+ points – a perfect stocking stuffer or a small treat for yourself.

Plan Your Christmas Shopping with My Deals 365

Navigating the holiday shopping season can be a breeze when you plan ahead. We encourage all Canadians to check flyers early, compare these Sobeys deals with other retailers, and map out your shopping strategy to avoid the last-minute December scramble. My Deals 365 is your ultimate resource for finding every Christmas 2025 deal in Canada and start saving today!