In 1979 ski enthusiasts David and Patti Russell and Brian McGrath opened Sporting Life with the mission to offer the best quality products at affordable prices. All founders are active participants in the merchandise selection, with David into sports equipment, Patti on with fashion and Brian in footwear. Their flagship store is located in Toronto and is over 36,000 square feet and two stories tall.

In 2014 Sporting Life opened their sixth store in Ottawa. The company opened two more stores in 2016, and another two in 2017.

Sporting Life inaugurated their first store outside Ontario and Alberta in Brossard in 2018.

Since 2003 Sporting Life holds the Sporting Life 10K annually on Yonge Street in Toronto. All proceedings from the event go to a volunteer-run summer camp for victims of childhood cancer.

Sporting Life joins the Black Friday and offers great savings opportunities, with unmissable discounts on selected products of the main national and imported sports brands.

In My Deals 365 you will be able to find the best brochures of Sporting Life with the latest in fashion and sports footwear, balls and accessories for you to enjoy sports to the fullest.

During the next Black Friday, which this year is on November 24, you will enjoy discounts on clothing, shoes and sports accessories of up to 50%, among which stand out shoes, basketball shoes, mountain bike, drones, football cleats, soccer cleats, boots, swimsuits, roller skates, hats, bathing suits, slippers, trampolines, cornhole, binoculars, cleats, bikes, rc cars, footwear, tennis shoes, golf clubs, sleeping bags, golf shoes, boxing gloves, women shoes, headbands, baseball cleats.

As its name suggests, Black Friday takes place on Friday, but most stores extend their offers throughout the weekend, such is the case of Sporting Life, which has all kinds of discounts on products of major brands for amateur and professional athletes.

In addition to the catalogs of the most important sports stores in the country as Sporting Life, in the My Deals 365 blog we give you tips and advice to take advantage of the offers of Black Friday, with recommendations to enjoy the promotions, compare prices and avoid falling into scams.

As every Black Friday, My Deals 365 is the best place to know in advance the most important offers for sports in Canada.

My Deals 365 brings you the best Sporting Life discounts and booklets. Don’t miss any of Sporting Life’s special deals. Get the best discounts at a Sporting Life near you with My Deals 365.

The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.sportinglife.ca/