In 1979 ski enthusiasts David and Patti Russell and Brian McGrath opened Sporting Life with the mission to offer the best quality products at affordable prices. All founders are active participants in the merchandise selection, with David into sports equipment, Patti on with fashion and Brian in footwear. Their flagship store is located in Toronto and is over 36,000 square feet and two stories tall.

In 2014 Sporting Life opened their sixth store in Ottawa. The company opened two more stores in 2016, and another two in 2017.

**Sporting Life **inaugurated their first store outside Ontario and Alberta in Brossard in 2018.

Since 2003 Sporting Life holds the Sporting Life 10K annually on Yonge Street in Toronto. All proceedings from the event go to a volunteer-run summer camp for victims of childhood cancer.

**Sporting Life **has the best quality brands in the market, like Nike, Patagonia, The North Face, Arcteryx, BillaBong, Coleman, Yeti, Birkenstock, Crocs, Marmot, Wilson, Cannondale, Adidas, Atlas, Asics, Boss, Columbia, Craft, Dunlop, Dr. Martens, Dry Guy, Echelon, Esprit, Everlast, Fendi, Fila, Fox, Kenzo, Kombi, K-Swiss, K2, Lacoste, Lamarque, Levi’s, Linus, Lazypants, La Sportia, Momentum, New Balance, Native Shoes, O’Neill, Onix, Quiksilver, Royal Canadian, Ray-Ban, Razor, Rave Sports, Salomon.

Go to **Sporting Life’**s web store to learn about their latest arrivals and seasonal sales. Save up to 60% on items going out of sale in their Clearance section. Find the lowest prices in their Featured Deals and Promotions section. See their Deal of the Day for discounts in selected items.

Sporting Life competes with similar companies, such as Olympia Sports,Sport Chek, Atmosphere, Sports Experts,Nike, City Sports and Rebel Sport.

Create a Sporting Life Rewards account to have exclusive offers and updates sent to your email. Get free shipping on your purchase over $99.

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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.sportinglife.ca/