No Frills offers a wide range of products such as dairy, eggs, meat, fruits and vegetables, prepared meals, fish and seafood, canned food, frozen food, deli meat and cheese, soft drinks, beer, baby accessories, diapers, paper towels, cleaning products, sporting goods, lighting and ceiling fans, small appliances, batteries, personal care products, baby and child care products, pet supplies, and many other items.
No Frills competes with local and international brands. Their main competitors are Costco, Sobeys, Safeway, Walmart, Metro, FreshCo, Super C, Marché Richelieu, Zehrs, Foodland, Food Basics, Save on Foods, and London Drugs.
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