No Frills was created in 1978 by Loblaw's CEO Galen Weston in an attempt to give new life to the company's in-store brands. After the launch of the brand of generic groceries, a prototype store was opened in one of Loblaw's East York locations.

It featured a limited selection of only 500 items, customers had to pack their own groceries and bring their own bags or buy them for 3 cents each, products still displayed in their cardboard shipping cartons, and no meat or dairy departments available.

Nowadays No Frills has evolved into a more conventional store, offering fresh meat, produce and frozen food, goods arranged on store shelves, and thousands of different items.

Besides their own brand, No Frills offers an extensive catalog of widely known brands such as Kraft, Campbell's, Kellogg's, Farmer's Market, Quaker, Nestle, Knorr, Ziggy's, Betty Crocker, Dr. Oetker, Pepsi, Coca-Cola, Lipton, Barilla, Folgers, Pantene, Dov, Garnier, Gilette, and many other brands.

Customers can find many ways to save at No Frills. You can browse the weekly flyers with time-limited discounts and deals, or sign up for the PC Express Online Grocery to exchange points for discounts on your online purchases.

No Frills competes with local and international brands. Their main competitors are Costco, Sobeys, Safeway, Walmart, Metro, FreshCo, Super C, Marché Richelieu, Zehrs, Foodland, Food Basics, Save on Foods, and London Drugs.

The best way to get exclusive benefits at No Frills is to download the PC Express app and sign up for the PC Optimum Insiders subscription to earn points redeemable for free grocery pickup and discounts

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The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.nofrills.ca/