The Source began as the Canadian branch of Radio Shack. The chain was originally owned by Radio Shack's American parent company Tandy Corporation, but was spun off in June 1986, along with the rest of Tandy's international operations, as InterTAN. In May 2004, InterTAN was acquired by Circuit City. On April 26, 2005, Circuit City announced that the stores would be renamed The Source by Circuit City. On March 2, 2009, Canadian telecommunications firm Bell Canada announced it would acquire The Source and continue to operate it as an independent division. The Source operates in Canada as one of the biggest tech retailers.

The Source commercializes different well-known brands. Some of them are Samsung; Iphone; Huawei; LG; Motorola; Beats Studio; Toshiba; Acer; ASUS; HP; Apple MacBook; D-Link; Amazon; Google; Nintendo and more.

The Source provides everyday deals to their customers so they can save money at their stores. If you find a lower, currently advertised price from an authorized Canadian-based retailer or if the price at which you purchased the product drops within the product's return period, they will match it. Also, Bell has partnered with The Source, to create a special program for their customers featuring exclusive offers and limited-time everyday savings up to 20%.

The Source 's primary competitors are stores like The Source, Best Buy, Trail Applianes, 2001 Audio Video , Apple and Target.

For a better shopping experience, as one of their benefits, The Source provides their customers with the possibility to schedule an appointment with their best tech experts for advice. They also offer free shipping and the possibility to shop by phone.

My Deals 365 brings to you one of Canada’s largest technology retailers. At The Source you will find high-quality, good prices and experienced advice. My Deals 365 provides you with all the information you need to shop at The Source.

The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.thesource.ca/en-ca