Tupperware was founded in 1946, when chemist Earl Tupper created lightweight, non-breakable plastic containers inspired by the seal-tight design of paint cans. At first, Tupperware products didn't sell well in stores. The products were so innovative that customers needed demonstrations to understand how they worked. Brownie, Tupper’s wife, understood early on that women needed more options for making a good living. Under her leadership in the 1950s, Tupperware became well-known for offering American women expanded opportunities to earn an income, drive their careers and increase their confidence through building success on their own terms. In recent years, Tupperware in North America has moved to a new business model which includes more emphasis on direct marketing channels and eliminated its dependency on authorized distributorships. This includes Canada as a place where to expand.

Tupperware commercializes its own brands. It has more than 8,500 functional design and utility patents for their solution-oriented kitchen and home products.

Tupperware is known for already having good prices but you can find good deals that will help you to save money. On their weekly ad you will find the best prices.

Tupperware has many competitors in the kitchen and home supplies industry. Its competitive set are Rubbermaid, OXO, Cambro, LocknLock, Thermos L.L.C., Klean Kanteen, Milton, Shaklee, USANA, Juice Plus+, among others.

Tupperware offers their customers eco products and useful recipes. Also, if you subscribe to their email you will receive communications about Tupperware products, services, events, and matters of cultural interest.